Assistant Marketing Manager

Responsibility

The common responsibilities for this position include consolidating and analyzing customer behavioral data to generate insights for offer planning, collaborating with the Call Centre on implementation and progress review, measuring and analyzing marketing program effectiveness, and developing retention and upsell strategies. The role involves working with cross-functional departments on various marketing campaigns, collecting market intelligence on competitors' offers, supporting ad hoc projects, and conducting quality checks on programs. Additionally, responsibilities include managing digital platforms, preparing marketing reports, coordinating marketing events, and enhancing brand presence through effective communication strategies. The Assistant Marketing Manager is also tasked with monitoring sales performance and market trends, developing marketing plans, and ensuring the execution of marketing activities aligns with business objectives.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%