Marketing Executive

Responsibility

The common responsibilities for this position include participating in marketing campaign development, conducting research and analyzing data for target audience identification, preparing and proofreading creative copies, maintaining websites and analyzing data analytics, organizing events, managing social media platforms, developing and implementing new business opportunities, maintaining relationships with mass media counterparts, and adapting to additional duties as decided by management. The Marketing Executive is also responsible for executing advertising and media plans, handling ad-hoc projects, supporting new product development, and ensuring budget compliance. Other duties involve creating content for various marketing channels, collaborating with internal and external teams, evaluating program effectiveness through data analysis, and providing support for campaign performance analysis and reporting.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%