The common responsibilities for this position include developing and executing influencer marketing strategies to enhance brand awareness in Spanish-speaking regions, identifying and engaging relevant influencers on platforms such as YouTube, Instagram, and TikTok for authentic content creation, and building and maintaining long-term partnerships with influencers. The role also involves analyzing the local market and competitive landscape for insights, proposing and implementing influencer marketing campaigns, serving as the primary liaison with influencers, preparing marketing reports, and monitoring key performance metrics related to influencer activities. Additionally, responsibilities include planning, executing, and monitoring marketing campaigns across various channels, conducting market research to identify trends and customer preferences, managing and growing the company's social media presence, and supporting the organization of promotional events and webinars. The position requires collaboration with cross-functional teams to ensure marketing initiatives align with business objectives and the execution of customer journey strategies for loyalty and retention. Furthermore, the role involves managing marketing channels, preparing promotional materials, and supporting ad hoc assignments and projects.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
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