Marketing Manager

Responsibility

The common responsibilities for this position include developing and executing comprehensive marketing strategies to drive brand growth and market penetration. The Marketing Manager will conduct market research, oversee advertising and promotional campaigns, and create detailed event timelines while managing on-site execution. Responsibilities also encompass building relationships with influencers and media, defining brand positioning, ensuring messaging consistency, and setting brand objectives and KPIs. The role involves managing communication channels, analyzing brand and campaign performance, collaborating with internal departments and external agencies, and preparing marketing reports. Additionally, the Marketing Manager will develop marketing collateral, manage budgets, and identify new business opportunities through data analysis and consumer insights.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%