Marketing Officer

Responsibility

The common responsibilities for this position include developing and executing marketing campaigns across digital and traditional channels, managing and optimizing content on social media platforms and websites, conducting market research to identify trends and customer needs, and collaborating with sales teams to align marketing strategies with business objectives. The role involves analyzing campaign performance through data analysis and producing reports, managing relationships with external vendors and agencies, and implementing SEO and SEM initiatives to improve website traffic. Additionally, responsibilities include planning and executing promotional activities, enhancing brand awareness, and providing support for various marketing initiatives and ad-hoc projects.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%