Senior Marketing Executive

Responsibility

The common responsibilities for this position include developing and implementing online and mobile communication strategies, executing digital campaigns, and managing marketing programs. The role involves conducting market research, analyzing customer data, and monitoring competition and industry trends. Additionally, responsibilities include managing budgets, optimizing marketing resource allocation, and coordinating marketing activities across various channels. The Senior Marketing Executive will also be responsible for customer segmentation, enhancing customer experience, and increasing sales conversion rates. Other duties include preparing business reports and presentations, collaborating with cross-functional teams, and supporting brand management and marketing strategies. The position requires overseeing marketing materials creation and distribution, analyzing program results, and conducting A/B testing for campaign effectiveness.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%