Senior Marketing Executive

Responsibility

The common responsibilities for this position include developing, executing, and overseeing end-to-end marketing campaigns to promote brand awareness, audience engagement, and lead generation. The role involves planning, negotiating, and managing media buys across digital platforms, optimizing performance marketing campaigns on platforms like Meta and Google Ads, and crafting high-quality content for various digital platforms. Additionally, the responsibilities include collaborating with internal teams and external partners, conducting market research and competitor analysis, preparing and reviewing reports to monitor campaign effectiveness, and supporting the planning and execution of promotional activities and product launches. Other tasks involve managing marketing databases, analyzing customer feedback, and participating in ad hoc projects as assigned.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%