Digital Marketing Manager

Responsibility

The common responsibilities for this position include leading user acquisition and brand marketing efforts for a mobile app, managing paid campaigns across digital channels, and developing content strategies for social media. The role involves executing digital marketing campaigns, optimizing the company's website, and enhancing SEO and SEM strategies. Additionally, it requires tracking performance using analytics tools, collaborating with internal and external teams to create marketing assets, and managing partnerships with PR firms and influencers. The position also entails analyzing campaign performance data to identify improvement opportunities, refining digital customer journeys, and ensuring alignment with business objectives while reporting on the performance of marketing activities.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%