Head of Marketing

Responsibility

The common responsibilities for this position include maintaining overall awareness of all marketing activities, planning, implementing, monitoring, and measuring marketing strategies and promotions against budgets. The role involves leading the team in developing marketing and brand strategies, driving customer acquisition, and utilizing data to enhance the conversion funnel and optimize user experience and product UI. Additionally, the position requires analyzing and measuring the effectiveness of marketing channels, managing and coordinating the marketing branding department, and repositioning the marketing brand. Responsibilities also include monitoring and analyzing marketing costs and campaign effectiveness, staying updated on market trends, and assessing current and future skill gaps within the team based on business goals. The Head of Marketing will be accountable for marketing budgets, oversee public relations programs, develop innovative campaign ideas, and collaborate with cross-functional teams to ensure brand consistency and enhance the customer experience.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%