Performance Marketing Manager

Responsibility

The common responsibilities for this position include developing and executing marketing strategies, leading digital marketing campaigns, and analyzing campaign effectiveness. You will drive growth and return on investment through paid media across SEM, display, and paid social marketing, while owning the performance of integrated marketing campaigns. Additionally, you will collaborate with local marketing teams to create holistic performance marketing strategies and manage agency relationships to optimize paid campaigns. Regular reporting on performance marketing, providing data-driven insights, and suggesting improvements to reporting tools are also key duties. You will develop quarterly marketing budgets aligned with business objectives, optimize strategies throughout the quarter, and manage experimentation to maximize marketing budget efficiency and ROI. Furthermore, you will collaborate with broader marketing, product, and technology teams on strategic projects and initiatives.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%