Performance Marketing Manager

Responsibility

The common responsibilities for this position include developing and executing a performance marketing strategy for international markets, overseeing and optimizing digital campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, designing and implementing lead-generation campaigns, utilizing Google Tag Manager for data tracking and management, managing and mentoring a team of performance marketing specialists, allocating and optimizing budgets to maximize ROI, conducting A/B and multivariate testing on campaign elements, collaborating with internal teams to align marketing initiatives with brand strategy, staying informed on digital marketing trends, and managing relationships with external agencies and vendors for effective campaign execution.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%