Product Marketing Manager

Responsibility

The common responsibilities for this position include developing and implementing business plans aligned with departmental strategies, conducting market research to identify opportunities and analyze trends, leading cross-departmental projects while providing strategic solutions, coordinating internal resources for project implementation, and preparing reports for senior management. The role also involves creating and executing marketing strategies for institutional clients, enhancing market position, crafting compelling product messaging, and developing marketing collateral. Additionally, responsibilities include monitoring and analyzing marketing campaign performance, optimizing strategies based on data-driven insights, and identifying opportunities for business process transformation while participating in related initiatives.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%