Senior Marketing Executive

Responsibility

The common responsibilities for this position include developing and executing marketing campaigns and activities, managing all aspects of marketing initiatives from inception to closure, and collaborating with the data analytics team to evaluate campaign success based on key performance metrics. The role involves fostering and maintaining relationships with marketing partners and stakeholders, executing campaigns to build awareness and generate leads, and ensuring high standards and efficiency in marketing activities. Additional duties include assisting in planning marketing strategies, preparing digital and branding communication content, and collaborating on cross-over marketing campaigns. The position also requires generating marketing assets, supporting content creation for digital ads, preparing reports and market intelligence, and managing online marketing initiatives, including overseeing digital marketing activities on social media platforms. Lastly, the role includes monitoring and communicating strategic activities between Hong Kong and China and handling ad-hoc projects as assigned.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%