Senior Marketing Executive

Responsibility

The common responsibilities for this position include developing, executing, and overseeing end-to-end marketing campaigns to promote brand awareness, audience engagement, and lead generation in the fintech sector. This involves leading and optimizing performance marketing campaigns on Meta and Google Ads, planning and managing media buys across digital platforms for cost-effective ad placements, and crafting high-quality content for campaigns, social media, and landing pages. Additionally, the role requires using Google Analytics to track and analyze campaign performance, collaborating with Creative, Sales, Product, and Compliance teams to ensure cohesive messaging, and staying informed on fintech market trends and competitor activities. The responsibilities also encompass preparing marketing reports, conducting market research, and performing ad-hoc duties as assigned.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%