The common responsibilities for this position include developing, executing, and overseeing end-to-end marketing campaigns to promote brand awareness, audience engagement, and lead generation in the fintech sector. The role involves leading and optimizing performance marketing campaigns on platforms such as Meta and Google Ads to maximize ROI, planning and managing media buys for cost-effective ad placements, and crafting high-quality content for various digital platforms. Additionally, the responsibilities include using Google Analytics to monitor and analyze campaign performance, collaborating with cross-functional teams to ensure cohesive messaging and compliance, staying informed on market trends and competitor activities, and suggesting improvements to campaign processes and reporting methods. The position also requires assisting in the development of marketing strategies, preparing digital communication content, and handling administrative tasks related to marketing campaigns and public relations engagements.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
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