The common responsibilities for this position include designing and implementing digital marketing and retention strategies across various channels, collaborating with internal and external stakeholders to develop tactical campaigns, defining core metrics and optimizing campaign performance, utilizing analytics to monitor and analyze digital marketing performance, enhancing digital customer journeys to support sales and lead generation, leading the planning and delivery of AI and workflow automation initiatives focused on insurtech processes and business improvement, managing and guiding the Business Analyst team, collaborating with business stakeholders, IT teams, and project sponsors to identify pain points and opportunities for AI and automation, translating business requirements into workflows, user stories, solution designs, delivery plans, and implementation roadmaps, driving end-to-end solution delivery, including discovery, process analysis, solution validation, testing, rollout, hypercare, and post-implementation optimization, and providing leadership, mentoring, and quality oversight to the BA team.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
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Academic degree required as indicated by all job postings
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