The common responsibilities for this position include designing and implementing new digital services and experience initiatives on HKIA’s official “My HKG” mobile application and other digital channels. Collaborating with internal departments and technology partners to develop use cases for Generative AI and new technology applications is essential. The role involves supporting the implementation of a recommendation engine for personalized passenger services and analyzing passenger behavior, market trends, and performance metrics to inform product decisions. Additionally, working with data scientists to conduct A/B testing and validate product hypotheses is required. Establishing partnerships in technology sectors to introduce innovative services and evaluating the technical feasibility of new features while ensuring alignment with business requirements are also key duties. The position includes driving digital operation initiatives and automation projects, supervising project plans and execution while coordinating with various stakeholders, and fostering an innovative culture within the team. Furthermore, responsibilities encompass designing and implementing digital marketing and retention strategies across various channels, collaborating with internal and external stakeholders to develop tactical campaigns, defining core metrics and optimizing campaign performance, utilizing analytics to monitor and analyze digital marketing performance, enhancing digital customer journeys to support sales and lead generation, and staying updated on new technologies and trends to improve campaign performance and customer experiences.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
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