Digital Marketing Executive

Responsibility

The common responsibilities for this position include executing and analyzing paid search campaigns, managing website analytics and PPC initiatives, optimizing copy and landing pages, conducting keyword research and expansion, managing paid social media campaigns, and staying on budget. The role requires tracking, reporting, and analyzing website analytics and PPC campaigns, managing campaign expenses, and estimating monthly costs while reconciling discrepancies. Additionally, the Digital Marketing Executive is responsible for supporting and executing the comprehensive marketing strategy, optimizing website experiences to improve online lead generation, preparing and analyzing performance reports using web analytics tools, and researching industry news and trends. Ad-hoc marketing tasks may also be performed as needed, with direct reporting to the marketing team.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%