Head of Branding and Marketing Communications

Responsibility

The common responsibilities for this position include leading the branding and marketing communications department, driving brand strategy and marketing campaigns to enhance brand awareness and customer engagement, and developing and executing the overall marketing strategy aligned with business objectives. The role involves creating unique product propositions to distinguish the brand in the market and collaborating with various marketing functions such as PR, Growth, Partnership, and UIUX teams to achieve diverse goals. Additionally, the position requires managing a team of marketing professionals, overseeing the creation of marketing collateral including advertising campaigns and digital content, conducting customer research to gain insights into market trends and consumer behavior, and cultivating relationships with external partners for impactful marketing campaigns. Staying updated on industry trends to identify opportunities for innovation and improvement is also a key responsibility.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%