Head of Branding and Marketing Communications

Responsibility

The common responsibilities for this position include leading the branding and marketing communications department, overseeing branding, social media, community engagement, SEO, content creation, events, and other marketing functions. Drive brand strategy and marketing campaigns to enhance brand awareness and preference in the virtual insurance market. Develop and execute the overall marketing strategy aligned with business objectives to foster brand growth and customer engagement. Create unique product propositions to differentiate from competitors and engage with the pet community. Collaborate with various marketing teams to achieve goals related to product propositions, PR, customer acquisition, partnerships, and UI/UX initiatives. Manage a marketing team, providing guidance and mentorship. Oversee the creation of marketing collateral, including campaigns and digital content. Conduct market research and analyze consumer insights to inform strategic decisions. Cultivate relationships with external partners for impactful marketing executions. Stay updated on industry trends and seek opportunities for innovation and improvement.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%