Digital Marketing Specialist

7 Job Postings

2025-09-04 - 2026-09-04
Responsibility Job Growth Skills Requirement Skills Distribution Statistics

Responsibility

The common responsibilities for this position include executing digital marketing campaigns to enhance brand awareness, engagement, and lead generation. Creating engaging social media content for platforms such as Instagram, YouTube, and TikTok while maintaining a consistent brand voice is essential. Monitoring and analyzing campaign data to optimize ad spending and adjust strategies for maximum impact is required. Developing marketing communications, including social media posts, email campaigns, and promotional materials is also a key duty. Collaborating with internal teams and external partners to implement integrated marketing initiatives is necessary. Managing influencer partnerships, sourcing and vetting creators, negotiating terms, and tracking performance across various channels are part of the role. Additionally, overseeing social channel management, including content calendar and community engagement, and planning SEO-friendly blog content are expected. The specialist will also support product launches, execute a marketing calendar, and deliver insights on creator ROI and content performance while testing new strategies for improvement.

Job Growth

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Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

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Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

N/A
Financial KnowledgeChineseEnglish
CommunicationAnalytical Skills
AutomationData AnalyticsExcelE-CommerceProblem-solving

Statistics

Job classifications that have advertised a position

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Academic degree required as indicated by all job postings

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Job subclassifications that have advertised a position

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