Marketing Manager

Responsibility

The common responsibilities for this position include developing and implementing AI-powered video strategies to enhance brand awareness and engagement, and collaborating with creative teams to produce high-quality video content for digital platforms. The role involves leading comprehensive marketing campaigns across multiple channels, refining brand positioning, and overseeing the development of key messaging. Additionally, it includes using data analytics tools to track campaign performance, managing influencer relationships, and developing community engagement strategies. The Marketing Manager must execute ROI-driven campaigns using platforms like Google Ads and Meta/IG Ads, manage ad budgets, and optimize spending for cost efficiency. Responsibilities also include maintaining the brand's social media presence, collaborating with UI/UX developers and designers to improve customer journeys, and coordinating with external agencies on creative and SEO initiatives. The position entails initiating and executing go-to-market strategies for product launches, managing marketing collateral, and monitoring campaign performance for optimization. Furthermore, the Marketing Manager is responsible for planning and executing integrated social media strategies, managing online store operations, and exploring cross-industry partnerships to enhance brand exposure.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%