The common responsibilities for this position include formulating and implementing customer-centric marketing campaigns to strengthen market position and increase customer demand, inquiries, and participation through various initiatives. It involves enriching and maintaining an up-to-date customer database with clear segmentation, developing marketing proposals and promotional materials, and supporting website updates to achieve business goals. The role requires collaboration with internal and external parties to ensure smooth operations and optimize brand value, as well as conducting regular data analysis, market trend research, and reporting insights. Additionally, responsibilities include managing Google Ads campaigns, designing and executing advertising strategies on social media platforms, and developing content for Xiaohongshu. The position also entails monitoring marketing KPIs, conducting attribution analysis, preparing monthly reports, and creating data visualizations while optimizing website user experience and managing content calendars. Regular communication with regional marketing teams, overseeing campaign delivery performance, and enhancing workflows through AI tools are also key duties.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
Job classifications that have advertised a position
Academic degree required as indicated by all job postings
Job subclassifications that have advertised a position