Senior Marketing Executive

Responsibility

The common responsibilities for this position include acquiring new customers through innovative marketing programs, grooming the e-Commerce platform via various digital marketing activities, and providing all-rounded support on marketing campaigns within the team. Additionally, the role involves developing 360 communication plans for marketing programs, formulating and implementing customer-centric marketing campaigns, and carrying out market analysis and program performance tracking. The position requires working closely with internal and external parties to design end-to-end program logistics, enriching and maintaining an up-to-date customer database with clear segmentation, and developing marketing proposals and promotional materials. Regular data analysis, market trend research, and reporting findings with associated insights are also essential duties.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%